James Coleman played fullback at Florida State University where he was a three-year starter and a member of 3 Atlantic Coast Conference Championships between the years of 2002–2005. James was the go to short yardage back and scored 10 career touchdowns while playing in 46 career games at FSU. He used his skills to realize his dream of playing in the NFL while playing with the New Orleans Saints for one season. James received his Bachelor of Arts degree in Social Science in only three years. James used sports performance training during his high school and college years before coming into the field after his playing career was finished. James has worked with many different athletes from a wide range of sports. His knowledge of coaching has seen him become a coveted football, track and field, and lacrosse coach. He currently holds the following certifications: United States Sports Performance Coach (USAW), National Association of Speed & Explosion (NASE) certified, United States of America Track and Field (USATF) Level 1 Coach, and International Sports Sciences Association (ISSA) Youth Trainer.
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